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Introducing NHANOOM - The charming new face of flavor!
Created exclusively as the presenter of the first-ever Pizza Blindbox Collectible Series, NHANOOM brings your favorite slices to life in the cutest way imaginable.
“NHANOOM” is an original character created as the new presenter for a popular pizza brand in Thailand.
“NHANOOM” MEANS “THICK AND TENDER” ...THE BEST SELLING TYPE OF CRUST
NHANOOM’s gentle smile and dimples are inspired by the iconic curve of the brand’s logo, instantly connecting the character to the brand identity. Combined with soft cheeks and round eyes, the face reflects warmth, friendliness, and the signature comfort of the pizza.
Packaging Designs
NHANOOM’s Delicious Day is designed to be individually packaged in single boxes, making them easy to present or gift. Each Big Box is foldable and suitable for shelf display. The color palette follows our corporate branding, enhanced with playful elements from NHANOOM’s whimsical world.
Plush Keychain Blindbox Design
NHANOOM’s Delicious Day is the first plush keychain blind box collection, featuring 6+1 surprise designs made especially for pizza lovers. Each design represents a fan-favorite pizza flavor from The Pizza Company.
From 2D to 3D
NHANOOM’s Soft AppealNHANOOM’s 3D design highlights its soft, huggable form and playful smile, making it perfect for both digital use and collectible blindbox figures.
Concept Direction: THE CONTEXTUAL
Character Design: PUM PUM STUDIO
Graphic Design: PUM PUM STUDIO
Packaging Design: PUM PUM STUDIO
3d Modeling: PUM PUM STUDIO
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NHANOOM Character & Blindbox Plushtoys Collection
2024/2025
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