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Our team developed the character design, visual elements, and motion graphics for I-livewell, Ajinomoto’s health-focused application. We were responsible for all creative aspects, from concept to execution, ensuring a cohesive and engaging design experience across the platform.
The concept is inspired by mathematical symbols, plus, multiply, equal, divide, and star, representing user actions such as boosting, balancing, and powering up. This approach brings a playful yet meaningful layer to the app’s health-focused experience.
These are the micro-animations created for each avatar and character, adding dynamic movements and lively postures to enrich the overall in-app experience.
We designed an avatar to act as a friendly coach, guiding users through the I-livewell app and supporting them in completing activities with motivation and ease.
These are the complete design assets for each character, showcasing their full range of styles, expressions, and details for use across the application.
This is the sticker set we designed for customers, capturing fun moments and turning them into a variety of playful, expressive assets to enhance interaction and engagement.
Concept Direction: PUM PUM STUDIO
Character Design: PUM PUM STUDIO
Graphic Design: PUM PUM STUDIO
Motion Design: PUM PUM STUDIO
I-live well
Character & Graphic Design
2024
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